We at Galgotias Business School always aim to nurture innovative out-of-box thinking. This blog aims to invite young ignited minds to discuss develop and assimilate colourfull innovative ideas of shared values across various functional aspects of Business.
All work and no play makes Jack a dull boy. Giving this proverb a serious thought, and realizing the importance of power of expression, Galgotias Business School is organizing its Annual Youth Festival-Aayaam-2011 on 18th of February 2011.The event is being organized with the objective of raising awareness amongst the youth on World Peace. The main theme of Aayaam is expressing one’s innovative thoughts. The objective of Aayaam to empower the young minds by revitalizing the honest values and high standards.Various events like Ad Mad Show, Business Quiz, Finance Simulation, one Act Play, Group Dance, Fashion Show and the like have been designed to brainstorm and showcase the talents of budding managers. The event is going to provide a platform for budding managers to display their hidden talents. Students from the Management Institutes of NCR and all over India are invited to participate in this mega event and make it successful. Dr Shalini Srivastava
Associate Professsor(OB & HR)
Management Education! the idea itself eventually generates million thoughts.with a noble intention to get translated into action. What is the expectation from this stream? What are the necessary ingredients of a successfull manager? Is there any formula through which ace strategists could be produced.? (Hello! What is strategy?)
By the way, can anyone please explain the definition of success?
Now, that we have a handfull questions on our platter, lets engage a dialogue and no idiologue for sure. What is required to improve the condition of management education in India?
As students, teachers, administrators or professionals, everyone has his/her own way interpreting the deliverables of management education.
If India is the place, where Gita was written, considered to be the bible of management science, then why aren't we are in the big league? Why crib with one IIMA, one XLRI blah blah blah!
It gives me great pleasure to inform you that Galgotias Business School has started a blog VIVEGBS which will be a forum for sharing views, ideas and brainstorming. I invite the student community to actively share their views and generate lively discussion on the blog. I congratulate team GBS for this initiative which I am confident will stimulate discussions on a wide range on contemporary issues.
As a starting point I would invite thoughts on innovation practices in the corporate world. I feel that companies are putting all their energies into hunting for ideas and not enough attention is paid to the execution side of innovation. Innovation requires special kinds of teams and disciplined approach. When faced with a choice between ongoing operations the objective of which is to make every process routine and predictable and innovation initiatives which are non-routine and ambiguous companies quiet often opt for the formal.
This results in the early death of innovative ideas.
Marketing has gone leaps and bounds in the last few decades. Monologue and arm length interaction
with customers is a passé. The beauty and success of a marketing campaign lies in engaging customers.
Social network marketing services is aimed to help companies promote their brand and market their
products & services through online social networking media. The Social network marketing is a growing
trend and a powerful online medium which is effectively used as a tool to get connected with the
customers via community formation, blog and forum marketing, article writing and submissions etc.
Further, availability of bountiful of social networking sites such as orkut, facebook, linked in and twitter
etc. provides immense opportunity to the marketers to stay connected with its customers at a more
personal and informal front. The future and potential of social networking is still uncertain. This blog is
an attempt to explore the answers for following questions:
Do social networking sites continue to grow? Will social network marketing communication (Marcom)
substitute traditional marcom? Does social network provide a platform to engage customers or it
interferes with their privacy……….
-Dr. Vaishali Agarwal
Galgotias is the name associated with education for over half a century and has now evolved as a symbol of quality education dedicated to nurture the talent and aspirations of the bright youth of our nation. With this spirit in the backdrop, the Glagotias College of Engineering & Technology (GCET), Galgotias Institute of Management & Technology (GIMT) and Galgotias Business School (GBS) have been established by Smt. Shakuntla Educational & Welfare Society (SEWS) as nationally reputed hubs of technical and management education in Greater Noida.
GBS has made rapid strides right from its inception, making a name for itself for academic excellence, research contribution, and industry interface. A large number of eminent and highly qualified faculty have joined the Business School. While providing good infrastructure, teaching resources, we also impress upon our students the importance of original thought. I extend a warm invitation to all concerned to visit our scenic campus, with tall buildings and beautiful green lawns and to interact with our students and faculty